An After Effects plugin built for that editorial look
Mix, match, and shape Vox-style graphics to fit the scene so your videos look as good as the one in your head
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Exclusive to After Effects
Saves hours on every video
More room to make it your own
POV
You’re watching a Vox documentary on the history of Stonehenge, and you’ve never been more invested in anything in your life
That's not luck, by the way. That's a team of motion designers who've spent years fine-tuning the right transitions, textures, and animations that keep the story moving and the video weirdly hard to click away from (even when it’s on a topic you cared nothing about 10 mins ago).
And now, you want motion graphics that match the level of detail you put into the rest of your video. But when your ‘team’ is just you and a Watch Later playlist full of motion graphics tutorials…you really only have two options:
Option 1: Skip the graphics
You settle for the default white text on a black background, let the transition be a hard cut, and tell yourself the footage and script are strong enough to carry the story.
Which is true, right up until you’re 20 mins into someone else’s explainer-style video, wondering why theirs feels so captivating and yours feels a little basic.
Option 2: Build graphics from scratch
Great for putting the reps in.
But less great when keyframing one animation costs you 3 evenings of watching tutorials, and the end result still looks janky.
OR: Pick the option that doesn’t swallow up your whole week.
Introducing:
The Editorial Motion Plugin
An After Effects plugin loaded with already-built transitions, animations, and overlays b ―
So you can get your videos closer to that Vox-style level feel without building every effect from a blank comp or spending thousands on a motion designer
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Designed for creators who want to customize graphics with the same obsessive detail they bring to the rest of their video
Graphics that fit your story
Mix, match, and customize overlays and animations in After Effects so the graphics follow the pacing, support the story, and feel like they belong in the video (not randomly dropped on top).
The Vox look, minus the Vox team
Mix, match, and customize overlays and animations in After Effects so the graphics follow the pacing, support the story, and feel like they belong in the video (not randomly dropped on top).
Built without the bloat
Most plugins are more complicated than they need to be. We kept this simple: apply the effects, customize it to the scene, and keep the edit moving.
Cut hours from your workflow (and your screen time)
“I can’t believe I didn’t use this sooner” ― your reaction once you realize you don’t have to lose another evening to building effects from scratch. Now you can spend that time pushing the story further, or shut your laptop before your eye does that twitchy thing again.
What’s Inside the Editorial Motion Plugin
The Plugin lives inside After Effects. Open the panel, pull in the features you want, and start layering and customising immediately to fit your scenes.
Buy it, don’t build it. Most of these features can be built natively in After Effects, but why waste your entire evening when we’ve already done the work for you?
Transitions & movements
More range to match the pace of your story instead of using the same cut for every moment.
- Match cuts
- One-click animations
- Slide to right
- Photo movements
- Zoom in + focus
Treatments
Add texture and mood to your footage, or layer and combine them to get a new look.
- VHS overlays
- Laptop screen
- Fringe blur
- One-click textures
- Cinema treatment
Text
Get more control over how your text appears so your titles do as much storytelling as your voiceover.
- Refined animations
- Word-by-word slide up
- Slot machine
- Ready-made titles
- Lower thirds
- Number counters
Callouts
Direct focus on the details that keep viewers from drifting off mid-scene.
- Line callouts
- Marker callouts
- Arrows
- Circles
- Highlighters
Mini course
Bite-sized lessons on installing the plugin, getting started in After Effects, and real examples of how to combine animations and overlays to build a scene.
- Install walkthrough
- After Effects basics
- Scene-building examples
This isn't a masterclass in becoming a motion designer, or a full After Effects course. It shows you how to use the plugin straight away so the graphics in your video get a lot closer to the idea in your head.
See what’s possible
You’ll still spend hours editing your videos (you care too much not to)...just not the hours you used to spend animating one tiny effect into existence
Because when you have a plugin packed with features ready for you to mix and layer…
Exact pacing, framing, and tone. Shape graphics to the scene instead of settling for something 'close enough.'
More ways to move the story forward. Beyond hard cuts, white text, and plain old B-roll.
Text that's timed to the scene. Lower thirds and titles that feel built in, not slapped on five minutes before export.
Gain hours back when you don’t build from scratch. Spend them perfecting the edit — or on literally anything besides squinting at a screen.
And ultimately?
You get to hit publish on a video you’re proud to put your name on because the graphics feel as good as the rest of your edit.
Get the Editorial Motion Plugin
Give your videos a high-end, professional look without the high-end price tag.
Editorial Motion Plugin
An After Effects plugin that lets you mix, match, and customize features to build graphics that fit the scene, pacing, and story.
- Transitions
- Treatments
- Text
- Callouts
- Mini course
Pay once, download instantly, use forever
Editorial Motion Bundle
Get the Editorial Motion Plugin and the Editorial Motion Kit.
Perfect if:
- You want the speed of drag & drop, but you're bored of the typical graphics you see in the wild and want the creative flexibility of After Effects to build something more tailored.
- You're comfortable in After Effects (or willing to learn the basics — we walk you through it), but don't always have the time or energy to build from scratch.
- Your videos are getting more ambitious, and you want polished options ready to go plus room to customize when the scene calls for it.
No subscription needed.
Here’s how to know if the Editorial Motion Plugin is right for you
It's a good fit if
You use (or want to learn) Adobe After Effects to create more professional-looking graphics you can customize.
You make explainer-style or information-based videos that rely on visuals to explain ideas, guide attention, or move the story forward.
You want more control and customization than drag & drop assets can give you, but don't want to build every transition or overlay from scratch.
You'd rather spend your creative energy refining the video instead of losing three days to a five-second animation.
You're better off giving it a miss if
You want something you can simply drag & drop. If you'd rather have a finished asset that works straight out of the box, the Editorial Motion Kit is the better fit.
You want to learn how to become a motion designer or make motion graphics from scratch. The mini course shows you how to start using After Effects and the plugin straight away, but it's not a full course on the craft.
You're mostly making lifestyle vlogs or fast-paced, jump-cut heavy content. You'll get more use out of the plugin if you make educational, explainer-style, or tutorial videos.
You want a one-click shortcut to looking exactly like Vox. This gives you the core effects behind that aesthetic, but the final look still depends on how you combine them, pace them, and shape them to the video.
Made by humans, not AI
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Hey, I’m Matt D’Avella.
I’m an Emmy-nominated documentary filmmaker who’s built a YouTube channel of 4M subscribers.
Motion graphics have always played a huge role in how I make my videos feel more polished, intentional, and worth watching til the end.
The problem is they're stupidly hard to get right, especially for a perfectionist who has to physically resist the urge to redo a 5-second animation for the tenth time.
Luckily, I know a guy.
I teamed up with Chris to build the motion graphics kit I wish I‘d had years ago. It has the same high-quality overlays, transitions, and styles I reach for in my own videos. And now I’m handing the Editorial Motion Kit over so you don't have to spend eight hours building a 3-second transition like I did.
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Hey, I'm Chris Moran!
I’ve been a professional graphic designer since I was 11 (yes, really), and I’ve worked with the likes of Google and Adidas, been featured by Adobe, and had a few of your favorite creators slide into my DMs asking if I’d edit for them 👀.
But the thing I kept coming back to was motion graphics. Specifically, going deep on the creative decisions behind Vox-style graphics. I started sharing these breakdowns on Instagram where it's racked up over 10 million views, and even got to work with the co-founder of Vox Video on a motion graphics project (a total full-circle moment).
My hope is that the Editorial Motion Kit will help you make videos you’re proud to publish without wanting to flip your laptop halfway through.
Get the Editorial Motion Plugin
Editorial Motion Plugin
An After Effects plugin that lets you mix, match, and customize features to build graphics that fit the scene, pacing, and story.
- Transitions
- Treatments
- Text
- Callouts
- Mini course
Pay once, download instantly, use forever
Editorial Motion Bundle
Get the Editorial Motion Plugin and the Editorial Motion Kit.
Perfect if:
- You want the speed of drag & drop, but you're bored of the typical graphics you see in the wild and want the creative flexibility of After Effects to build something more tailored.
- You're comfortable in After Effects (or willing to learn the basics — we walk you through it), but don't always have the time or energy to build from scratch.
- Your videos are getting more ambitious, and you want polished options ready to go plus room to customize when the scene calls for it.
No subscription needed.
Frequently Asked Questions
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Yes! The Mini Course walks you through installing the plugin, getting set up in After Effects, and how to apply your first features to your video, so you’re not figuring it out completely on your own.
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Both products are:
✅ Built for solo creators who want to make editorial, explainer-style, or tutorial videos
✅ Give you a bank of high-quality, tasteful graphics you can use for every video without starting from scratch or hiring a motion designer
✅ Upgrade your videos in less time than it takes to brew the giant pot of coffee you’ll need to tackle motion graphics from scratch
It all comes down to whether you want something simple or more control over how the graphics look and behave.
Still can’t decide? Grab both in the Editorial Motion Bundle and save 25%.
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Not automatically, no. You’ll get the same kind of effects used in Vox-style videos that help a scene feel more dynamic and visually engaging. But motion graphics alone aren’t what make a video feel that way. Lighting, footage, sound, and the creative choices you make all play a huge role in what the final result looks like. But this gives you a much stronger starting point and gets you a lot closer to the Vox-style feel, faster.
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It depends on the video. The effects and transitions are applied in ‘one click,’ but adjusting the effects to fit the pacing, timing, and building the rest of the scene will still take time. What you’re skipping is all the hours you’d normally spend hunting for the right assets or building effects from a blank comp.
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Since you get instant access and can add them to your videos the second you hit purchase, there are no refunds for this one.
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Flick us an email at hello@editkit.co and we’ll get back to you as soon as we can.