Editorial Motion Kit
Drag & drop graphics to give your videos that look without the complicated workflow
The simplest way to hit publish without overthinking the graphics
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Works with any editing software
No complex workflows
Beginner-friendly
Your video is almost ready to publish. Almost
Something still feels off
9 times out of 10, it’s the graphics. Sure, lighting, B-roll, and a compelling script do a lot of the heavy lifting (don’t sleep on these).
But motion graphics are what give a video the extra 10% polish that ties it all together. They break up the talking-head fatigue, make the story easier to follow, and give the eye something more interesting to look at than a block of white text on the screen.
You know how you want your video to look (that’s easy!)
Finding the right assets and adding them to your video without making it look like a 2008 PowerPoint presentation? That’s where it get’s tricky.
For most creators, your options tend to look like this:
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Scroll stock libraries
You open a stock graphics site with high hopes. But 45 mins later, you’re still looking at assets that belong in a 2010 explainer video or come bundled in a subscription you’ll probably forget to cancel.
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Make ‘em yourself
You watch one After Effects tutorial. Then another. And soon, it’s been three days, and all you’ve got is a 5-second animation that looks like clipart and a video that still isn’t published.
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Hire a skilled motion graphic designer
An amazing option if you have the budget, know exactly what you want, and aren’t in a rush.
All of which can sidetrack you from the ONE goal you swore you’d accomplish this week: Hit Publish
You can skip all the above and pull straight from a bank of curated, high-quality assets that work cohesively together…
Introducing:
The Editorial Motion Kit
A drag & drop collection of premium treatments that instantly upgrade your videos so you can stop compromising on the visuals and hit publish on something you’re proud of
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Designed for creators who care about the visuals but don’t want to spend their best editing hours rage-scrolling stock libraries
Drag, drop, done
No fiddling around with new tools or complicated software. Just drop the overlays, transitions, and visual elements on top of your footage, and you’re done!
Ready when you are
The days of starting from scratch or searching the internet for ‘grungy overlays’ are over. The assets and treatments are already built so you can pick what you need, upgrade the visual quality in a few clicks, and hit publish.
A cohesive style with none of the thumb-scroll
Instead of piecing together a mishmash of assets you found from three different sites and hoping no one will notice, everything in the pack is designed to fit a cohesive editorial style, and look good straight out of the box.
From flat to finished
Clean, curated assets that give your storytelling more shape, add visual interest in all the right places, and make even a topic as dry as 18th-century tax law feel more captivating.
Here’s What’s Inside the Editorial Motion Kit
Backgrounds with movement
Keep viewers engaged during text-heavy scenes and voiceovers.
- 4 grid
- 4 grainy
- 4 paper
- 4 vertical
Transition effects
Smooth-like-butter transitions that keep the story moving and viewers locked in.
- 4 light leak
- 4 glitch / VHS
- 4 projector
Elements
Visual nudges that draw attention to the details you don't want viewers to miss.
- Cursors
- Callouts
- Circles
- Arrows
- Underlines
Overlays
The fastest way to add mood, tone, and texture to an otherwise ordinary shot.
- Grain
- Projector
- VHS
- Laptop screen
- Newspaper
- Paper
Sound effects
There's nothing more satisfying than pairing the right sound with the right graphic.
- Typing
- Mouse
- Clicks
- Highlighter
- Line draws
- Swishes
Mini course
Bite-sized lessons on installing the pack, adding treatments, and blending multiple layers for a more polished result.
- Install walkthrough
- Adding treatments
- Layering tips
This isn't a masterclass in becoming a motion designer — it's here so these assets don't end up as untouched alpha files in your downloads folder.
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The Editorial Motion Kit works with all editing platforms
Here’s the difference a 10% polish can make
Can you still make an engaging video without these assets? Absolutely
But here’s what happens once you have a ready-made bank of high-quality motion treatments at your fingertips
You confidently hit publish, proud that every frame, down to the motion graphics, is at the high standard you hold yourself to
You waste less time scrolling stock libraries for the right overlay, and more time refining your idea, voice, and style — all the uncopyable stuff that makes a video unmistakably yours.
You've got more creative options to show an idea and move the story along beyond dropping white text over your B-roll.
Your videos feel polished enough that people assume you've hired a motion designer (don't worry, we won't tell).
Viewers stay locked in beyond the first 10 seconds, because the visuals match the quality of the story.
Get the Editorial Motion Kit
Give your videos a high-end, professional look without the high-end price tag.
Editorial Motion Kit
Give your videos a high-end, professional look without the high-end price tag.
- Backgrounds
- Transitions
- Elements
- Overlays
- Sound effects
- Mini course
Pay once, download instantly, use forever
Editorial Motion Bundle
Get the Editorial Motion Kit and the Editorial Motion Plugin.
Perfect if:
- You want the speed of drag & drop, but you're bored of the typical graphics you see in the wild and want the creative flexibility of After Effects to build something more tailored.
- You're comfortable in After Effects (or willing to learn the basics — we walk you through it), but don't always have the time or energy to build from scratch.
- Your videos are getting more ambitious, and you want polished options ready to go plus room to customize when the scene calls for it.
No subscription needed.
Here’s how to know if the Editorial Motion Kit is right for you
It's a good fit if
You make (or want to make) more editorial, explainer-style, or tutorial videos — and you want assets that help you show data and ideas in a more visually interesting way.
You want a ready-made bank of high-quality treatments you can easily use for every video without starting from scratch or hiring a motion designer.
You're new to motion graphics and want something simple you can use straight away without watching 17 tutorials first.
You're happy with a consistent, curated style that looks good straight out of the box — you want the option to tweak size and opacity, but don't want to overhaul the entire aesthetic.
You're better off giving it a miss if
You want to learn how to become a motion designer or make motion graphics from scratch. The mini course gets you using the treatments straight away — it's not a deep dive into the craft.
You're mostly making lifestyle vlogs or fast-paced, jump-cut heavy content. You'll get more use out of the Kit if you make educational, explainer-style, or tutorial videos.
You want full control over colours, fonts, and brand style. The Kit works straight out of the box — you can tweak size and opacity, but not match every asset to your brand palette.
Itching to do more than drag & drop?
If you want to build custom transitions, add special effects, and create titles, and you’re comfortable in After Effects (or willing to learn), check out the Editorial Motion Plugin.
Ok, but won't my videos end up looking like literally everyone else who buys this?
Not necessarily.
'Original' doesn't mean you're using brand new, never-before-seen graphics.
Take a scroll through your feed and you'll see creators using the same paper backgrounds and the same default title animations that came with their editing software.
Yet the best creators have a way of making their videos still feel distinctly theirs.
The creative decisions are what make it yours.
The script. The B-roll. The lighting. The POV. The way you frame a shot. That's where originality actually lives, and no one else can replicate your version of it.
The Editorial Motion Kit takes the asset hunt off your plate so those hours go toward what matters.
Made by humans, not AI
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Hey, I’m Matt D’Avella.
I’m an Emmy-nominated documentary filmmaker who’s built a YouTube channel of 4M subscribers.
Motion graphics have always played a huge role in how I make my videos feel more polished, intentional, and worth watching til the end.
The problem is they're stupidly hard to get right, especially for a perfectionist who has to physically resist the urge to redo a 5-second animation for the tenth time.
Luckily, I know a guy.
I teamed up with Chris to build the motion graphics kit I wish I‘d had years ago. It has the same high-quality overlays, transitions, and styles I reach for in my own videos. And now I’m handing the Editorial Motion Kit over so you don't have to spend eight hours building a 3-second transition like I did.
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Hey, I'm Chris Moran!
I’ve been a professional graphic designer since I was 11 (yes, really), and I’ve worked with the likes of Google and Adidas, been featured by Adobe, and had a few of your favorite creators slide into my DMs asking if I’d edit for them 👀.
But the thing I kept coming back to was motion graphics. Specifically, going deep on the creative decisions behind Vox-style graphics. I started sharing these breakdowns on Instagram where it's racked up over 10 million views, and even got to work with the co-founder of Vox Video on a motion graphics project (a total full-circle moment).
My hope is that the Editorial Motion Kit will help you make videos you’re proud to publish without wanting to flip your laptop halfway through.
Get the Editorial Motion Kit
Give your videos a high-end, professional look without the high-end price tag.
Editorial Motion Kit
Give your videos a high-end, professional look without the high-end price tag.
- Backgrounds
- Transitions
- Elements
- Overlays
- Sound effects
- Mini course
Pay once, download instantly, use forever
Editorial Motion Bundle
Get the Editorial Motion Kit and the Editorial Motion Plugin.
Perfect if:
- You want the speed of drag & drop, but you're bored of the typical graphics you see in the wild and want the creative flexibility of After Effects to build something more tailored.
- You're comfortable in After Effects (or willing to learn the basics — we walk you through it), but don't always have the time or energy to build from scratch.
- Your videos are getting more ambitious, and you want polished options ready to go plus room to customize when the scene calls for it.
No subscription needed.
Frequently Asked Questions
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You’re exactly who we created the Editorial Motion Kit for! There’s no steep learning curve. It’s as simple as dragging and dropping it on top of your footage whenever you want to add a title, smooth out a transition, or give a scene a bit more texture.
This isn’t a course that teaches you when or why to use motion graphics for storytelling, but give it a bit of experimenting, and you’ll quickly get a feel for what works for your videos.
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You don't need need them the way you need a script or footage. But if you want high-end, professional-looking graphics without dedicating hours (or days) to building it yourself, and you want a consistent visual style across your videos instead of a mismatch of random assets you found on the internet…this is the fastest way to get there.
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When Chris and I put our heads together to create this kit, the goal was assets that 1) I’d actually reach for in my own videos, 2) feel clean and editorial like the assets and treatments I’ve used in documentaries, and 3) add polish and a professional look to your videos that’s hard to fake from scratch. We’re confident it’s something that won’t age badly.
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Since you get instant access and can add them to your videos the second you hit purchase, there are no refunds for this one.
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Yes, you can use the kit commercially, including for client projects.
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Flick us an email at hello@editkit.co and we’ll get back to you as soon as we can.
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Both products are:
✅ Built for solo creators who want to make editorial, explainer-style, or tutorial videos
✅ Give you a bank of high-quality, tasteful graphics you can use for every video without starting from scratch or hiring a motion designer
✅ Upgrade your videos in less time than it takes to brew the giant pot of coffee you’ll need to tackle motion graphics from scratch
It all comes down to whether you want something simple or more control over how the graphics look and behave.